​Trending Marketing Courses for Students in 2023

Marketing is a constantly evolving field, with new courses and trends that emerge regularly. With the introduction of AI and marketing technologies in this field, you will find new and exciting courses that one can pursue in university or online. Marketing has undergone a fundamental shift lately, and marketers now rely upon facts and data to come up with campaigns and ideas, which is why it is essential to upskill and study marketing courses that will help you keep up with the trends.

Here are some popular areas of study and trending marketing courses for in marketing –

Digital Marketing:

A course in digital marketing can help you keep up with the latest trends in marketing and enhance your brand’s digital presence. There is a high job demand for digital marketers, making it one of the most trending courses and topics to explore.

Under a digital marketing course, you cover a wide range of topics such as search engine optimisation (SEO), which optimizes websites to rank higher in search engine result pages through keyword research and on-page and off-page optimisation, pay-per-click advertising (PPC), which involves creating and running advertising campaigns through platforms such as Google AdWords to drive traffic to a website, social media marketing, and email marketing.

Content Marketing:

The focus of this type of marketing is creating valuable and relevant content to attract, engage and retain a clearly defined audience — and, ultimately, to drive profitable customer action. The content that is created should ideally be comprehensible, with easy-to-understand language that can have a wide reach; it should be relevant in a way that attracts your target audience and supports lead generation.

Under a content marketing course, you cover topics such as content ideation, content creation, creating a content strategy and calendar, proofreading, and how to use relevant language. Another aspect of content marketing is conducting competitor research and target market study, which helps you curate content according to the existing needs. 

Data-Driven Marketing:

This area of study involves using data to inform and guide marketing decisions, including customer segmentation, attribution modeling, and predictive analytics. It essentially uses customer information to predict their desires and needs and understand what is trending. With these insights, you can develop marketing strategies and cater to your customers.

Under a data-driven marketing course, you will learn how to collect and analyse data using tools such as dashboards, Tableau, and PowerBI for data visualisation. Besides that, you learn how to read data and draw conclusions and collaborate with the team to predict interests, spot emerging trends, and identify buying patterns.

Customer Experience (CX) Marketing:

This type of marketing focuses on understanding, designing, and managing all aspects of a customer’s interaction with a company. It is essentially a strategy that focuses on improving the overall customer experience by putting the customer as the central focus and devising your marketing strategy with the ultimate goal of customer satisfaction through interaction with a brand. The idea of customer experience marketing is to create memorable experiences, build brand loyalty and establish an emotional connection by delivering personalised experiences across all touchpoints like sales, customer services, marketing, etc.

Under customer experience marketing, you will learn customer data analysis, personalisation and customisation strategies, marketing tools for CX, designing and implementing customer journeys, and best practices in customer service.

Brand Marketing:

Brand marketing helps increase awareness of your brand among your target audience and establish a unique brand identity that sets you apart from your competitors. Having a strong and consistent marketing campaign can help inculcate a sense of brand loyalty. Brand marketing focuses on creating a strong, recognisable brand through a combination of strategy, storytelling, and design. It ultimately helps drive business growth and sales if you have a strong reach and hold of your target audience.

Under a brand marketing course, you will learn topics like brand messaging and positioning, storytelling, content creation, measuring brand performance, learning how to integrate brand marketing with other marketing channels (social, advertising, digital)

The courses mentioned above are readily available online on various platforms and can also be studied in detail as a degree course in your college or university. Marketing is a theory-heavy field, and there is a lot to research and learn if you wish to do a deep dive. That being said, if your motive is to find a job or pursue a degree in marketing, it is best to stick to the most trending topics in marketing in order to stay relevant.

Article submitted by Amber

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Author’s Bio

Madhura Ballal plays many roles- a cat person, a food lover, an avid marketer, and a postgraduate from the National University of Singapore. You can find her painting, doing yoga, and spending time with her friends when she’s not playing one of the most critical roles that she has taken on- writing